Digital marketing has become very important for all institutions for marketing, publishing and introducing their services. We can safely say that it has become the primary effective means of spreading and marketing in its broad sense.

Global Express provides e-marketing services for websites, products and services for:
• Bring more visitors by improving the website ranking in search engine results.
• Achieving social presence and promotions through social media pages.
• Email marketing and communicating with visitors by sending periodic newsletters.
• Periodic analysis of website visits and internet data usage to improve content.
• Enhancing the competitive position of the site and converting visitors into customers.
• Our team specialized in e-marketing implements the Global Experts e-Marketing plan, which is based on the following:
➢ Plan goals: where the most important goal is that the site becomes the primary source for the target segment in
achieving the client’s goals.
➢ Plan Axes: Some of these axes could be:
Ads on websites:
✓ Ads on important and interested internet websites in the targeted countries.
✓ Ads on the search engines for the target segment
✓ Other
Email announcements and newsletters for the target segment databases:
✓ Collecting data of the customer’s website visitors and the data of other targets.
✓ Periodic communication through periodic newsletters. As these newsletters are designed to encourage the target
customer to read and forward mail to his peers.
✓ Non-periodic communication to announce any site additions, whether it is a technical feature on the sites or
new content.
Communication via social media: Facebook, Twitter and more
✓ Facebook page and Twitter page as well as a YouTube channel for the group with unique designs.
✓ Create a base of followers from all over the world.
✓ Periodic publishing on Facebook, Twitter and YouTube channels To maintain communication with the followers and attract them constantly to the client’s site
✓ Continuous advertising on Facebook and Twitter pages to attract more followers.

Stages of the business plan
The first stage: Planning
• Choosing search words and targeted sites around the world to advertise through.
• Technical writing of ads in a way that attracts only interested parties and does not constitute a financial burden on the customer.
• Designing image ads.
• Designing the structure of the periodic electronic newsletter.
• Drawing an illustrative map of the user’s path, from viewing the advertisement to reaching the desired goal (visiting the site, registering in the databases, etc.)
• Creating and designing a profile picture for the Facebook page and other social media

The second stage: implementation
▪ Advertisements
– Posting ads and following them
– Monthly results reporting
– Analyze monthly reports to clarify their details and avoid any errors in the coming months.
▪ Email
– Preparing the periodic mail newsletter and sending it to the databases
– Reporting the rate of opening and reading periodicals.
▪ Social Media
– Periodically publishing the contents of the client’s website on the social media pages.
– Publish periodic announcements to attract more followers.
– Prepare follow-up and turnover rate reports.
▪ For More spread
– Implement all of the above in the other languages of the site to publish it to the target segment worldwide
– Consider designing and programming website pages in a way that:
1. Follows the rules of user experience to get the best results from each visit.
2. Responsive website: responds to any type of device that it browses, whether computer, smartphone or tablet.
3. Allows smart phone users to browse it using their phones.
4. Coordination with programmers on all pages of the client’s website regarding keywords and meta-tags to improve SEO
opportunities for the site.
5. Taking into account designs should be texts not images only to give an opportunity to improve SEO for the website.